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Little Black Book, 23 projects on the shortlist, with seven finalists proceeding to the final round of global judging

Creative 17 Add to collection Psychological study from adam&eveDDB and PRETTYBIRD director Margot Bowman follows a girl caught unprepared for her period at school A psychological study is at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by adam&eveDDB, revolves around a film called ‘Seeing Red’ which has been carefully crafted to evoke anger that motivates positive action. The proposed dictionary definit...