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How Tamagotchi burrowed into our brains and became an obsession

December 22, 2021

Fads are more than a cultural phenomenon — they’re part of our brain chemistry.

United States Anna Lembke Ejudith Donath Nir Eyal Paul Silvia University Of North Carolina Greensboro

Source: vox.com

The case for following fads

December 22, 2021

The pandemic stole our sense of connectedness. In their own way, viral trends help us regain it.

United States Michael Hobbes Louis Armstrong Sarah Marshall Taylor Swift Erick Louis

Source: vox.com

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