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Are you a "harbinger of failure"? | MIT News | Massachusetts Institute of Technology

Caption: “If you’re the kind of person who bought something that really didn’t resonate with the market, say, coffee-flavored Coca-Cola, then that also means you’re more likely to buy a type of toothpaste or laundry detergent that fails to resonate with the market,” MIT professor Catherine Tucker says. Credits: Illustration: Christine Daniloff/MIT *Terms of Use: Images for download on the MIT News office ...
Hong Kong Duncan Simester Eric Anderson Catherine Tucker Journal Of Marketing Research Northwestern University Kellogg School Of Management
Source: mit.edu

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