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Google once used the slogan "don't be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don't be Google".

PARIS, Feb 15 ― Google once used the slogan “don't be evil” to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra “don't be Google”. They are taking on Google Analytics, a product used by more than half of the world's...

Google once used the slogan "don't be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don't be Google".

Google once used the slogan "don't be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don't be Google".

Google once used the slogan "don't be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don't be Google".

PARIS: Google once used the slogan "don't be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don't be Google".

Google once used the slogan "don't be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don't be Google".

PARIS: Google once used the slogan "don't be evil" to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra "don't be Google".

PARIS: Google once used the slogan don’t be evil to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra don’t be...

A growing number of pro-privacy startups are taking on Google because "they changed their approach without really thinking what is right, what is wrong."