Familiar Creatures News Today

Local shops’ ads for Har-Tru and UPS were part of recent tennis and golf tournament broadcasts, and the Brandcenter held its annual recruiter session. (BizSense Pro required)

Roughly a third of this year’s Super Bowl ads involved one or more alums of the VCU Brandcenter, whose work were among the commercials critiqued in this year's local Ad Bowl panel.

/PRNewswire/ -- Crunch Fitness, one of the fitness industrys leading high-value, low-price gyms, today announced the launch of its uplifting "Feel Good, Not...

/PRNewswire/ -- Kernel Seasons, the nations leading popcorn seasoning brand, is launching a new campaign called "Just Add Interesting." The campaign features...

The state lottery gets its first campaign from its new lead agency, a local middle school for girls hires two firms for a brand refresh, and a former museum marketing director launches her own PR firm.

A mayonnaise brand gets a new mascot with help from a local agency, a lawncare company’s Jack Russell terrier is back on TV, and shops team up on a brand refresh for a Richmond speaker series.

A bowling supplier hires an out-of-town agency with Richmond ties, a political ad firm opens a D.C. office, and the Richmond EDA hires a downtown shop to develop a website.

An annual event highlighting area restaurants’ tomato-and-mayo pairings gets a promotional assist, a local CPA receives a rebrand, and several shops announce new hires.

A national fitness chain rolls out its latest locally produced ads, an economic development marketing group gets a rebrand, and some area nonprofits get marketing assists.

Ad Rewind: Richmond’s memorable advertising and marketing for 2020 December 29, 2020 2 2020 presented new challenges for Richmond’s marketing problem-solvers, with the pandemic requiring agencies to rethink their approach to campaigns and how they’re produced. But that didn’t seem to slow down their output. The year started off with a name change for one of Richmond’s longer-running agencies, while one of its Scott’s Addition neighbors expanded its office footprint, taking the entir...