US bike brand Specialized has been making some notable cutbacks and changes to its business. Rebecca Bland explores how the company is changing its - BikeBiz
Retro looking mountain bike tyres, help build more trails
If you buy one of these Soil Searching edition Specialized tyres, some of the price goes into trail development
The eligible tyres are some of Specialized s best enduro and downhill riding options
Specialized casts a large presence across
all things mountain biking.
The company’s founder, Mike Sinyard, was a
crucial part of evolving mountain bikes from fringe off-road riding machines,
in northern California, to a global adventure and fitness phenomenon.
As mountain biking grows apace, and trail
access becomes more precious, Specialized realised the value of using some of
its revenue, to secure the integrity of trails. Without a growing network of