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In April of 2018, the Iceland grocery store chain released a video featuring its managing director, Richard Walker, on a research trip in Borneo.
“We went expecting to see some palm oil plantations and some forest clearance,” Walker says in a voiceover, as we watch him descending the steps of a regional airplane, sunglasses perched on his head, and clambering over fallen logs in a dense rainforest.
“But nothing prepared me for the industrial scale of what we saw. We witnessed an environmental disaster zone.” The video concluded with the announcement that Iceland would eliminate palm oil from its in-house products by the end of 2018.