High demand, social media trends, and production decline increase millet prices. Raginflation at 16.6% in March. Jowar inflation at 10%. Millets gaining popularity in healthy snacks, sweets. Government initiatives and rising demand may affect output and prices.
The trade of sweets and namkeen (snacks) in the current financial year is likely to reach an all-time high of Rs 1.25 lakh crore, says an industry body representative.