Fender Next News Today

Looking for fresh guitar inspiration? The Big F’s new artist program might have something for you

Fender CMO Evan Jones reveals how the guitar brand is channeling Jimi Hendrix to help attract the next generation of Voodoo Children, showcasing how he has modernized its marketing department in the process.

The initiative will give global exposure to a revolving cast of artists and highlights a wider trend of gear firm’s championing musicians on their own platforms

Hannah Dasher is excited to finally visit the home state of many of her country music heroes and play in Oklahoma for the first time when she takes the Mercury

The prodigiously talented multi-instrumentalist leans into his rock side and finds five strings as useful as six, seven or eight in the new single from forthcoming album, Djesse Vol. 4

Fender announces a new 2023 campaign for the acclaimed Player Series, a line of guitars and basses designed for a new generation...

Mexican music artists DannyLux and Yahritza Y Su Esencia are part of the 2023 Fender Next class.

/PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists...

Round out March in style with a playlist of killer six-string showings from Nervosa, Empire State Bastard, Pete Townshend, Jimmy Page, Grentperez, CLT DRP, Enforcer, Charlie Cunningham and more

HOLLYWOOD, Calif., March 28, 2023 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announced the fifth annual class of artists ...