Unknown/Supplied Planning your website Taking the time to plan, secure your domain name and build your site for mobile devices first are essential when launching a website, according to Shopify Community Manager Julian Bartram. “It’s tempting to dive right into execution when you’re excited about adding a new channel for your business. However, taking the time to write a business plan and get your thoughts on paper allows you to avoid multiple mistakes down the line.” Bartram recommends that regional businesses integrate with high-quality freight aggregators and deliver their products faster than expected to pleasantly surprise online customers. Go Sweet Spot and eShip are some of the best.