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Masterfoods launches D2C offering with Flex Mami partnership via Clemenger BBDO Sydney

Mars Food Australia is making its first foray into the D2C space, with ‘MasterFoods Flavour Club’. Clemenger BBDO worked with the MasterFoods team to craft the ecomm product proposition through consumer interviews, prototype development, testing and optimisation, packaging design, and working closel
New South Wales Annabel Archer Lewis Steele Rachel Humphrey Darren Wright Dominique Caruana

Boody launches new 'Official Underwear of the Entire Planet' platform via Clemenger BBDO

Australian underwear brand Boody has launched its first creative work under new brand platform, ‘The Official Underwear of the Entire Planet’. This is the first work since appointing Clemenger BBDO. The campaign features world-renowned ethnologist Dr Jane Goodall as brand spokesperson.
New Zealand New South Wales Phoebe Taylor Fernanda Ancines Salgado Jane Goodall Brent Kerby

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