Indonesian e-commerce enabler SIRCLO acquires parenting app Orami
Jakarta, Indonesia. Photo by Afif Kusuma on Unsplash
Indonesian e-commerce enabler SIRCLO has acquired local parenting platform Orami, the companies announced in a statement Wednesday.
The financial terms of the deal, including the transaction value, were not disclosed.
The deal is likely to provide an exit to Orami investors, which include Sinar Mas Digital Ventures (SMDV), Gobi Partners, Facebook co-founder Eduardo Saverin, Ardent Capital, and Velos Partners.
Having set out as an e-commerce platform for mother and baby products, Orami now offers a combination of commerce, content, and community for parents. It claims to have over 5 million monthly active users on its platform.