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There s pressure to post on every social media trend, but we don t want to be pushy : Vijay Gwalani, Pidilite

Recently, Fevicol chose to respond to Harsh Goenka's 'Fevicol versus alcohol' comment on Twitter – and it paid off. A chat with Pidilite's marketer about the pressures and joys of moment marketing.

Fevicol turns Ronaldo s Coca-Cola snub into an advertising moment

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