Figaro Digital News Today

Cost is reported to be the leading challenge experienced by more than half (51.3%) of global marketing leaders.

More than 80% of advertising professionals want new ad targeting data sources in order to navigate challenging market.

As organisations increasingly move their data and analytics workloads to the cloud, they face a wide range of increased regulatory and sovereignty requirements.

Snowflake’s vision in EMEA centres on developer dedicated functions driven by Snowpark, and continuation of new vertical offerings and innovation.

Key findings indicate that 98% of tech leaders have been impacted by the increasing complexity of the cloud.