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NextGen Rollout Challenged By Spectrum Constraints

The early consumer experience of NextGen TV has been hampered by government regulations that make it hard for viewers to differentiate the new services from the legacy ATSC 1.0 programming already delivered over-the-air, according to broadcasters. Capacity is tight for both the 3.0 and 1.0 broadcasts, and broadcasters are aggressively using video compression to make it all work. L-r: E.W. Scripps' Kerry Oslund, Pearl TV's Anne Schelle, Fincons Group's Francesco Moretti and ATSC&#0...
New York United States Francesco Moretti Madeleine Noland Kerry Oslund Geoffrey Starks

NextGen, Streaming And The Future Of Local Media At TV2025

NextGen TV, set to be available in 75 markets, including New York, Philadelphia, Miami, San Francisco and Washington, by the end of 2022, is making its consumer debut amid the meteoric rise of consumer streaming. A group of executives at the vanguard of its rollout will tackle its most pressing challenges and key questions in […]
United States New York San Francisco Kathy Haley Franceso Moretti Glen Dickson

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Unlocking The Full Potential Of The CTV Advertising Ecosystem In Europe

Two advertising ecosystems are converging and colliding on TV screens across Europe. Connected TVs are the focal point for many of the most important debates about the future of media, impacting media measurement, the growth of addressable advertising, converged planning and buying across TV and digital media, the use of data to support targeting, the future of the TV trading model, and the relationships between TV platforms and media owners.
United Kingdom Mary Ann Halford Jon Watts European Connected Tv Initiative Fincons Group European Connected

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