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5 ways Google s upcoming trackers could dethrone Apple s AirTags

5 ways Google s upcoming trackers could dethrone Apple s AirTags
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Apple officially unveils its lost item finder, AirTag – TechCrunch

Apple officially unveils its lost item finder, AirTag Apple today officially unveiled AirTag, its location tracking beacons that can help Apple device owners find lost items through Apple’s “Find My” application. The AirTags themselves are small, rounded tracking devices that can be attached to personal items, like purses, bags or keys. Pre-orders start April 23rd and are $29 USD for one AirTag or $99 for a pack of four. The tags are small, polished stainless steel and white, and circular in shape, and have the Apple logo printed on the front. They also come with a various case options and keychain dongles, allowing you to add an AirTag to your keys, for example, or a handbag or duffle, and so on. Further customization exists, including emoji symbols.

Advertisers can now measure the impact of ads without being able to track Apple users ahead of iOS 14 5 launch / Digital Information World

The Tech Giant Apple is all set to release its new iOS 14.5. This new update will hold a very important advancement that is App Tracking Transparency commonly referred as ATT which will make the app developer dependent on user’s consent before tracking them for targeted advertisements. Ahead of making this new iOS 14.5 official, the company has decided to share a new updated version of “A day in the life of your data”. This document holds the data and details of two technologies used for privacy preserving ad measurement that can help the advertisers to calculate the impact their advertisements will have on users without being able to track them. This document also holds the details on how the targeted advertisements actually works as well as the auction and attribution related to the advertisement through advertising companies. The Tech Giant went forward to explain that the ad auction procedure is just a fraction of time thing and happens in an instant. Both the buyer as wel

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