Finding Grass News Today

>> reporter: i am, jose. >> last time i saw you, i saw a lovely frozen picture of you. here youre moving. >> reporter: no more frozen bison meat only fresh here. bison is big business at least it is getting bigger. i am at the star b buffalo ranch in california where theyre dealing with a special problem. bison meat the market continues to grow even though it is much more expensive than beef but it appeals to a health conscious consumer who have more disposable income. you can get really full on...