Page 2 - Fintech Inn News Today

Plus, HUMAN’s new fraud-busting collaboration Chris Wood on April 16, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today I’m thinking about the investments that marketers make in reaching their customers. In his thoughtful consid...

Plus, a new platform for virtual selling Chris Wood on April 14, 2021 at 10:13 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what big decisions are weighing on your mind? Recently, I had the opportunity to speak with some of the marketing professio...

Different experiences with free and freemium software trials How marketers find the right solutions in disruptive times Chris Wood on April 13, 2021 at 11:38 am More There are a number of hurdles to clear internally that make free trails hit-or-miss when businesses are updating their martech stack. In disruptive times like these, however, organizations are looking to evolve and further transform their digital capabilities. When are free trials helpful to the process? A B2B company, for i...

Plus, getting to know what streamers are consuming Chris Wood on April 9, 2021 at 10:34 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how will you navigate the challenges and opportunities we face around data? On one hand, consumers demand transparency...

More creativity from no-code adoption   With no code and AI, marketers can take the critical step from “What if?” to “What about this?” That was the key takeaway from the MarTech keynote delivered by Scott Brinker, editor of chiefmartec.com and VP Platform Ecosystem at HubSpot. The context is the digital workspace, which will surely outlast pandemic restrictions. This workspace is characterized by, for example, flatter and faster organizational structures, distributed (remote) teams, ...

Change in customer sentiment by industry   Research technology platform Lucid recently took a look at their global audience database to compare consumer sentiments now with how they felt a year ago, or how they might change behavior in the future. Here’s a look at important responses broken down by industry. For the study, Lucid surveyed a census-represented demographic audience of 300 U.S. consumers. Health: 66% say their mental health has suffered during COVID-19. Entertainment: 55% added...

MarTech: Chasing the changing customer Marketers and customers are locked in a continuum of ongoing change Chris Wood on March 16, 2021 at 11:56 am More On January 1, 2021, MarTech Editorial Director Kim Davis explained, kicking off the MarTech conference today, “everything wasn’t suddenly new again. It wasn’t a sudden reset. We’re living and working in a continuum of change — change which was already happening in 2018 and 2019, but took off like a rocket in 2020.” Now a yea...

Plus, how to spot a Salesforce admin Kim Davis on March 8, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you excited for MarTech? I mean, of course, our upcoming online conference, premiering on March 16 and 17. I ask because I’...

Plus, Merkle expands its tech team Chris Wood on March 5, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s taco-bout martech. As marketing continues to get more integrated with digital technology (see Merkle’s tech team expansion b...

Plus, another alternative identifier in adtech emerges