David George-Cosh, BNN Bloomberg 420 sales continue to boost retailer coffers despite muted industry response
It turns out a pandemic can t keep Canadians from enjoying 420 after all.
Sales on cannabis unofficial holiday - the origins of which are rooted in an inside joke among a group of Californians in the early 1970s - remained heady despite a wave of lockdown restrictions that forced many Canadians to stay inside and avoid gathering to celebrate.
Several industry data providers provided BNN Bloomberg with Canada-specific figures that showed cannabis sales on April 20 got a notable bump in customer activity against a typical day.