Singapore Sings: The Country's Favourite Ad Jingles lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
Little Black Book, As the nation that loves a good tune to set campaigns to, it seemed fitting for creatives from the country to choose their favourites
Singapore’s Forsman & Bodenfors and SwedCham, the Swedish Chamber of Commerce, announced the launch of their joint campaign, SESG. The ambitious project aims to help small businesses in Singapore affected by the pandemic by creating partnerships with larger multinational entities.
What kicked off as a big OOH campaign, where the small companies appear on billboards and buses across the island for the first time, is the start of a long term initiative. Now, Swedish multinational companies in Singapore are working together with the country’s small and medium-sized enterprises to exchange experiences and develop business.
The initiative has several activations. First came the launch of ‘The Advocate,’ an islandwide advertising campaign that promotes local entrepreneurs. Small businesses, ranging from chicken-rice hawkers to self-trained bakers, to family-owned jewelers and decades-old tailor shops appeared on billboards and buses.