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How banks and fintechs are fighting for Gen Z's attention

Shannen Balogh; Samantha Lee and Skye Gould/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Gen Z is projected to be the largest US consumer base by 2026. The COVID-19 pandemic has only accelerated a trend toward digital banking. Fintechs are trying new tools and marketing to reach the younger generation. Tayler Krebs remembers her friends reactions when she started usi...
United States Betsy Graseck Timothy Sheehan Karen Kislin Taylor Krebs Justin Timberlake

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