The Trade Desk launches first-party data playbook indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
To coincide with next week’s 44th FIPP World Media Congress in Portugal, FIPP will launch a brand new report dedicated to cultivating successful first-party data strategies in the post-cookie era. Dubbed the ‘First-party data playbook for publishers’, the 60 page study will act as a quintessential handbook for implementing such strategies across different business models throughout the media world.