Page 18 - First Party Data News Today

Group M unveils next generation performance marketing offering April 21, 2021 11:04 WPP’s Group M has unveiled a new next generation performance and programmatic marketing offering. The announcement: Group M, the investment arm of WPP has today unveiled its powerful Next-Generation Performance and Programmatic Marketing offering designed to future-proof businesses. This will empower brands with a suite of new performance products and intelligent solutions that will enable them to leverage da...

By John Glenday-03 March 2021 12:00pm 4 things you need to know about Disney’s digital ad sales plan Automated advertising is expected to account for around half of Disney’s total ad revenue by 2024 as the entertainment giant pushes for an aggressive 80% increase in programmatic advertising for 2021. To pull off this feat, the company has created the Disney Real-Time Ad Exchange (Drax) to remove friction for advertisers wishing to view and purchase streaming ads. We review D...

By Kenneth Hein-03 March 2021 11:00am Want free beer? All it will cost you is your email address. With the third-party cookie facing imminent doom, brands are dangling free beer, burritos, special perks and even cold hard cash in exchange for consumers’ personal, first-party data. And it’s only just beginning. Here’s what’s next. Consumers might get the feeling that brands sure are awfully generous these days. All of a sudden, there are plenty of offers, deals, sweepstak...

PHOTO: Nadia Clabassi We live in a world where our every digital interaction is recorded, sometimes with our consent and other times without our knowledge. Over the last few years, tech behemoths like Facebook and Twitter have come under increasing scrutiny from regulators, pushing them to strengthen their security and privacy controls and be more transparent about how they handle customer data. Legislation, such as GDPR and CCPA, have emerged to protect customer data and give consumers cont...

In this episode of CX Decoded, do you really want to live in a cookie-less world? Digitally, anyway, that’s the reality for marketers. The impending demise of the third-party cookie will take one big bite out of a marketer’s tried and true go-to strategy. Marketers have used third-party cookies for decades to inform digital advertising and user experience by tracking information about visitors and their behavior when not on their actual websites. But it’s a new world when it come...

Data privacy 2021: What should be front and centre for the CMO right now As the world recognises Data Privacy Day, CMO speaks to marketing and industry thought leaders about the consumer data priorities, concerns and work they believe marketing teams should be focused on right now In line with Data Privacy Day, CMO asked five leading data executives and marketing industry commentators for their views on the data privacy topics that matter most to marketing leaders, where they remain concerned ...

18 January 2021    3 min read Ben Shapiro writes about why the industry needs to focus less on perfectionism when it comes to launching and deploying martech and focus more on  continuous improvement, even if that means occasionally failing. 2020 was a year of disruption on many fronts – socially, economically and professionally – however not all the disruption was necessarily negative.   While we’re still living and navigating a COVID-19 world, what’s interesting to reflect on is...

PHOTO: rh2010 Earlier this month, we dove into what researchers found as one of the greatest data challenges for marketers this decade: distilling and activating the incredible amount of data to which they have access. Scott Brinker, author of the Chief Marketing Technologist blog, and Jason Baldwin, global head of product management of WPP, shared those insights in a report released in October, "Martech 2030" (PDF). They said it’s one of the areas that will make marketers competitive i...