by Charlie Spargo
Manchester-based lead generation tech company ROI Media has moved to acquire Firstborn Capital, a Danish fintech working in the same space.
Firstborn Capital, whose headquarters are in Copenhagen, provides digital marketing and lead generation in fintech, with a specialism in unsecured consumer and bank loans. It has a portfolio of financial brands across Scandinavia.
Through its acquisition it adds 9 million SEK (£760,000) of annual revenue to ROI Media s books. This is part of ROI s growth strategy and its intentions to expand across locations and verticals.
In June 2020, investor BGF invested £3 million, before adding an extra £4 million in January 2021 to support ROI s expansion into 12 cities across the UK and Europe.