Hunting is big business. Proof of this was on display at the Archery Trade Association (ATA) Show, which took place in St. Louis, Missouri this year from January 11–13. Hundreds of companies were in attendance to meet with buyers looking to stock their shelves with the latest and greatest archery and hunting products. It s a reunion of sorts, where friends who only see each other once a year catch up. Lots of deer, elk, and turkey pictures are shared, along with endless stories about people, places, and products.