Kerala to launch online fish delivery portal
February 26, 2021
Fancies chances with nimbler private players
Public sector Kerala State Coastal Area Development Corporation has launched Parivarthanam, to deliver seafood to the consumers’ doorstep, and set up a dedicated portal.
The initiative has been launched with a view to improving the socio-economic conditions of coastal communities by forging closer links with industry and enhancing the livelihood skills of the youth along the coastline, an official spokesman said.
Sheik Pareeth, Managing Director of the Corporation, said Kerala has a long tradition of processing seafood to Scandinavian quality, but its benefits have been denied to home consumers. ‘We seek to change this scenario and redirect the processing technology towards the home market and establishing a quality supply chain to deliver fish to homes,” said Roy Nagendran, Team leader.
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