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Snapchat wants to cash in on social media's e-commerce rush — Quartz

May 12, 2021 Snapchat, the reality-augmenting social media app, took its time to ramp up its efforts to profit from the billions of dollars spent by social media users annually. Judging by their recent acquisitions and announcements, however, they’re ready to cash in. Last week, Snapchat announced its Creator Marketplace, a platform that allows brands to connect with stars and influencers to create product-focused AR content and experiences for users. It also recently acquired Screenshop, an...
United States Derek Anderson Kristen Groh Evan Spiegel Creator Marketplace Fit Analytics
Source: qz.com

Snap is taking a significant step into fashion e-commerce with its acquisition of Fit Analytics – TechCrunch

Snap acquires Fit Analytics, a fitting technology startup, to double down on fashion and e-commerce “Snap, Inc. is a camera company,” Snap notes on its homepage, and while a lot of its effort up to now have been about using that camera ethos to help people share images of their lives with their social circles on its flagship app Snapchat, today the company made an acquisition to further that camera reach in another direction: selling fashion and more generally, e-commerce and shopping. Snap...
Nima Khajehnouri Piper Sander Ralph Lauren Piper Sandler Calvin Klein Perfect Corp

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