Snap is taking a significant step into fashion e-commerce with its acquisition of Fit Analytics – TechCrunch
Snap acquires Fit Analytics, a fitting technology startup, to double down on fashion and e-commerce “Snap, Inc. is a camera company,” Snap notes on its homepage, and while a lot of its effort up to now have been about using that camera ethos to help people share images of their lives with their social circles on its flagship app Snapchat, today the company made an acquisition to further that camera reach in another direction: selling fashion and more generally, e-commerce and shopping. Snap...
Source: techcrunch.com