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The Consumer Revolution and the Auto Retailing Future Originally hosted by WardsAuto in February, this on-demand webinar explores how digital tools impact the future of vehicle sales, F&I sales and service/fixed ops.
Duration: 1 hour
The digital age has altered consumer buying habits dramatically, a trend accelerated and solidified as a result of COVID-19. Dealers stand to gain from this transition to digital.
Higher profit margins are forecasted as Internet sales increase staff throughput, lessen the need for maintaining large and expensive facilities and provide new revenue opportunities as dealers extend their market reach.
A survey by Wards Intelligence and Ally of 169 owners/operators, general managers and sales and service staff at U.S. dealerships indicates automobile retailers recognize these trends, although some are moving faster than others to accommodate them.