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Super Bowl Broadcast Is a Crossroads for CBS Sports

On the one hand, Sunday will be a joyous occasion for CBS Sports. The sports division will broadcast its 22nd Super Bowl, the most of any network. The game is guaranteed to be the most-watched event in television this year, and it will generate hundreds of millions in advertising revenue and provide a huge promotional platform for CBS and its parent company, Paramount. On the other hand, there’s everything else. The storied CBS Sports division, the broadcasting home of marquee events like...
New York United States Jim Nantz Verne Lundquist Pat Summerall Bob Costas
Source: yahoo.com

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