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Burger King's Former Head of Culinary Innovation Launches Plant-Based Food Company

Chef Michael Salem, the former head of culinary innovation at Burger King who played a pivotal role in introducing the plant-based Impossible Whopper to the menu, is now gearing up to challenge the dominant players in the alternative-meat industry. His strategy hinges on a single factor – flavor.
United States Brandon Maxwell Michael Demaria Los Angeles Michael Salem Freddy Krems

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