Time tells the answer to many of life’s questions, including how the $4.2 billion sale of the UFC will affect the brand, the employees and, most importantly, the fighters.
UFC bantamweight Jimmie Rivera is scheduled to fight Urijah Faber at UFC 203 on Aug. 10 at the Quicken Loans Arena in Cleveland. It’s the highest profile name Rivera will have faced in his 20-fight career. The 27-year-old combatant is on an 18-fight winning streak, with three of those victories coming inside the Octagon. Now, he’s approaching a fight that could drastically raise his stock.
Rivera doesn’t look at Faber as a well-known veteran or a former WEC featherweight champ. He doesn’t pay attention to the many accolades that have made “The California Kid” a major figure in MMA. Rivera approaches the bout the same as any other. Faber is just a man a fellow mixed martial artist standing in the way of Rivera’s goals. When the cage door closes, Rivera will do what he’s always done in an effo