Page 2 - Fly Responsibly News Today

A wave of anti-“greenwashing” litigation is seeking to hold major players in the aviation industry to account for sensational claims of being sustainable, low-carbon or contributing to net zero. While the industry has faced legal backlash in the past, the dramatic proliferation&#x...

On September 27, 2023, KLM Royal Dutch Airlines filed a request with the Amsterdam District Court, asking it to dismiss a greenwashing suit brought by environmental activist groups....

Claims of sustainability or low-carbon flying are being challenged in court.

A recent lawsuit argues KLM's "Fly Responsibly" ad campaign is misleading to consumers. Dutch courts recently allowed the case to proceed.

On March 22, 2023, the European Commission published its proposed Directive on Green Claims. The proposal is the latest EU initiative to take aim at the practice of greenwashing, which...

The Dutch airline has scrapped an ad campaign telling customers to ‘Fly Responsibly’ after law firm Client Earth accused it of greenwashing.

Climate litigation has become an increasingly popular tool for a diverse range of groups promoting their interests in relation to climate change…

Airline operators are those least likely to be believed when making environmental claims, with 35% of Brits admitting to being sceptical.

This year’s UN Climate Conference, Cop27 took place against a backdrop of an energy crisis and confirmation that the world is not doing enough to tackle carbon emissions and protect the future of our planet. With urgency being the buzzword from environmental experts, consumers are expecting businesses to take rapid responsibility and as importantly, share transparency around the steps they are taking. A survey from Tripadvisor shares how tourists are already taking action themselves. 62% of t...

By failing to acknowledge our industry’s flaws, we could hinder meaningful progress on real issues going forward — namely, making sure carbon offsets actually contribute to reducing GHG emissions.