Page 4 - Focus Grouping News Today

>> lets move on to another interpretation. >> heres what i know. i know that everybody, democrat and republican, campaign and noncampaign, has been focus grouping like crazy among undecided, working class white women. >> right. >> especially in places like ohio. but -- in every swing state, and what im told is that the republicans found, to their surprise, over recent weeks, that the welfare ad really worked with those women. now, they were surprised, because women dont, as often, respond on the...

>> lets talk to, howard, about who hears the dog whistle. i heard it. >> your interpretation of the dog whistle is your interpretation. >> lets move on to another interpretation. >> heres what i know. i know that everybody, democrat and republican, campaign and noncampaign, has been focus grouping like crazy among undecided, working class white women. >> right. >> especially in places like ohio. but -- in every swing state, and what im told is that the republicans found, to their surprise, over ...

In that direction. romney keeps playing it small, doing the small ball stuff. >> theyre both playing small ball. what was the last line? >> he said sometimes politics seems really small but this is a really big choice. >> that really taps them. >> and obviously they do a huge amount of focus grouping and testing. >> and spend a lot of money doing it. >> this phrase "an economy built to last," a lot of voters think the boom and bust cycles they attribute to wall street is an attack on wall street...

Focus grouping people kept saying, i like this president. i believed him, i wanted to believe him the messages that he used i thought were going to work. i dont think heat a bad person. you dont -- politics is so polarizing you dont hear that a lot about somebody still might vote against anyway. romney campaign, they have to be very delicate in the way they go after the president. you hear romney say i think hes a good person i dont think hes done a good job. a $25 million ad buy isnt main or ne...

>> you know what, tom? you must be the thinnest skinned guy in america. because you think thats a confrontational tone, then, you know, you should really see me when im pissed. >> youve got to explain this. and im going to be humble for five minutes. youre the pros. >> hes from jersey, dont forget that. >> why do people love, at least this week, this guy and the way he talks? most people on local television say, the consumer is always right, the bridge is the problem, not you. everything is the ...

>> you know what, tom? you must be the thinnest skinned guy in america. because you think thats a confrontational tone, then, you know, you should really see me when im pissed. >> youve got to explain this. and im going to be humble for five minutes. youre the pros. >> hes from jersey, dont forget that. >> why do people love, at least this week, this guy and the way he talks? most people on local television say, the consumer is always right, the bridge is the problem, not you. everything is the ...

His group also has a group called crossroads gps which he was proud to pronounce does not have to tell you who gives them money. i have a guess. it is the undisclosed donor part of that club which is spending a lot of money to run ads to try to provide some political cover for those republicans in wisconsin, some political cover for the really unpopular thing that all of these republicans are doing. the ad says ominously that unionized government workers get paid 42% more than nonunionized worke...

Called crossroads gps which he was proud to announce does not have to tell you who gives them money. i have a guess. it is the undisclosed donor part of that club which is spending a lot of money to run ads to try to provide some political cover for those republicans in wisconsin, some political cover for the really unpopular thing that all of these republicans are doing. the ad says ominously that unionized government workers get paid 42% more than nonunionized workers. that appears to be total...

Have to tell you who gives them money. i have a guess. it is the undisclosed donor part of that club which is spending a lot of money to run ads to try to provide some political cover for those republicans in wisconsin, some political cover for the really unpopular thing that all of these republicans are doing. the ad says ominously that unionized government workers get paid 42% more than nonunionized workers. that appears to be totally made up, but has advantage of making it sound like the real...

Held. it wasnt a lot of focus grouping and testing but rather what do my instincts tell me? >> we have to get out of here because of time but who is your favorite president? >> abe lincoln. a new found respect for harry truman though. i was really impressed at his leadership. >> the name of the book "presidential leadership, 15 decisions that changed the nation" goes on sale today. thanks very much. >> thank you. switching gears, total chaos in libya. at least thats the way it seems. can gadha...