Page 887 - Focus Groups News Today

Group of democratic researchers testing the best way to reach voters and what messages may change the way they vote. instead of relying on focus groups and surveys, the traditional way to test campaign messaging, they can see how campaign messages are actually processed in real time. so, researchers seek out slivers of the electorate to see which messages they respond to, a strategy called basically microtargeting in terms of presidential ads, it means speaking directly to certain voting blocs l...

Polling, some of it is online, some of it is voluntary. what are some of the different tools that maybe we dont know about? >> right, this is an experiment. were not using the term experiment generically to refer to testing. these are randomized controlled trials. this is basically what pharmaceutical companies use to test whether drugs are working. instead of sending out drugs and placebos and randomly assigning them, they are sending out pieces of mail or tv ads and rob-calling and if they are...

Up. a consistent majority of american says they morally support the death penalty 678 time for the your business entrepreneur of the week. mariah findley is the founder of citrus lane. customers sign up for a subscription and once a month get a surprise package of baby products. instead of hiring someone, she did her own market research. focus groups, testing and surveys to fine-tune her products and packaging. for more, watch your business, sunday mornings on msnbc. yeah, we found that wond...

Things, which is to get the truth out of them and make sure that people write down their first impressions. is there anything else when you are having a focus group that you need to think about? >> well, i think that there is always as much information as you can get out of any meeting that yount wa, becau nt wwant,t want to overload people. you want the core values of the product, and she did a great job to know, i want to know about the package oing or the emotion response to the product, and ...

As we just saw, there are inexpensive and some really smart ways to do market research on the business on the cheap. lets turn to this weeks board of directors. jay goelts is the founder of the goelts group an small business blogger for "the new york times." and also we are joined by the co-founder of jen y group. you have to get out to sit around with the team to say this website is great and the packaging is great, and we love these products and you become a focus group of three or five of ten...

house? "outfront" tonight, maegan carberry, former communications director of rock the vote. alice stewart is a republican strategist. and michelle goldberg is a senior writer for "newsweek" and the daily beast. lets start with you. whats your sense of how much of this is coincidence with president obama being president and how much of it hes able to take credit for? >> im sure he can take credit for a lot of it. but whats really important is that voters dont hang on every single numbe...

house? "outfront" tonight, maegan carberry, former communications director of rock the vote. alice stewart is a republican strategist. and michelle goldberg is a senior writer for "newsweek" and the daily beast. lets start with you. whats your sense of how much of this is coincidence with president obama being president and how much of it hes able to take credit for? >> im sure he can take credit for a lot of it. but whats really important is that voters dont hang on every single numbe...

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Time for your business entrepreneur of the week. silicon valley based citrus lane. customers sign up four a subscription and once a month get a surprise package of baby products. instead of hiring someone, she did her own market research. focus groups, testing and surveys to fine tune her products and packaging. for more, watch awe yo"your bus only on msnbc. [ kate ] many women may not be properly absorbing

Latest advertising push by karl rove? you dont have to like him to know he is smart. operating slightly upper middle class, just above average. she looks very well spoken, its not a poor persons house, thats a upper middle class home, and she doesnt have a husband around, its a white woman, and the kids with failure to launch. is that a smart add? >> i think there are two predicates he is trying to lay down there he will reinforce or he believes a romney campaign will reinforce. i liked what i h...