Page 910 - Focus Groups News Today

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Up to the job. they didnt do that because they were trying to be nice. they did that because thats what the focus groups say. thats why that ad looks like a focus group. they are just simply shooting with nice production values what they see when they do this focus groups or take the polling. the president has personal likability, favorability, that far outstrips his job performance. so you dont have to be a high paid strategic consultant, although it helps. you dont have to be one to say, this ...

So its a bad editidiscussion fm to get into. then obama has to say this is how we pay for these benefit. there is no way to make this work without the individual mandate. he can be the stern sort of daddy who says in order to these benefit, this is how to pay for them. >> can he fight romney on that? i was quoting roosevelt the other night saying when ever roosevelt had a fight, they always come along later and say we could have done it, too, and it wouldnt have cost anything. heres mike -- obam...

Newark mayor booker, and president clinton had in qualms with romney and the private capital days or bain capital, to the point, before they had to dial it back because someone dialed from the white house, but, obviously the president is looking at different data, different polling, and going full lotter. what do you make of that? >>guest: well, certainly they went back to the drawing board and they conducted focus groups. we have seen in some of the focus groups the swing states have shuddered ...

Get into. the more you talk about it, the more people are going to realize what they like about the bill is what president obama did. then obama has to say, you know what, this is how we pay for these benefits. there is no way to make this bill work without the individual mandate. he can be the stern daddy who says, in order to have the benefits, we have to pay for them. this is how everybody kicks in. that is what romney said. >> can he fight romney and say you cannot come along? i was peoting ...

So itsç a bad discussion for m to get into. because the more you talk about it, the more people are going to realize what they like about the bill is what with president obama did. then obama has to say you know what? this is how we pay for these benefits. there is no way to make this bill work without the individual mandate. he can be the stern sort of daddy. in order to have these benefits, we have to pay for them. this is how everybody kicks in. which is what romney said. >> can he fight ro...

The market. you need more difference, what you would do not not just whack the other guy. >> i think the campaign is before the summer when people start tuning out, they want to do everything they can to keep romney from making positive impressions for those who did not pay attention in the primaries. so i talked to people connected to the primary that told me that focus groups showed them that the massachusetts argument, that he was a bad governor, has more resonance than the bain attack. so th...

Feedback. >> she has a few simple rules when doing a focus group. the first and most important is making sure people are truthful. >> i would often say im considering starting this business. im going to devote the next five or ten years of my life to it. i really want to know what you honestly think. i found that was enough to break that need to be nice. >> her second rule, have people write things down before the focus group discussion. >> one, you get a written record of it. you can always go ...

Business has been tested, from the website to the shipping boxes. >> we sent this tugboat to kids over six months old and it got rave reviews and the kids adored it. >> mariah has the experience and spent much of the career with ebay where she was tasked making sure that the products they put out of the door worked. >> i did a ton of market research and we researched what the ebay customers wanted from us, and we would do customer g segmentation, and focus groups and surveys on how they felt abo...

To it, and showed them boxes and i got feedback on whether they thought it was a good idea. >> mariah has a few simple rules when doing a focus group. the first and most important is to make sure that the people are truthful. >> i would often say, you know, im considering starting this business and i am going to devote the next 5 or 10 years of my life to it, so i want to know honestly what you think, and that is enough to break that need to be nice. >> and the second rule, have people write thi...