In conversation with Adgully, Gautam Dutta, CEO, PVR Ltd, speaks at length about the vision behind the in-cinema advertising innovation, how the cinema business has performed in the past year, trends in cinema content consumption patterns, and much m
PVR collaborates with XPERIA GROUP adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
This differentiated offering from PVR is expected to transform the journey of audience engagement and expand the scope for advertisers to amplify the impact of the advertising message delivered