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Your Car Is About To Be a Software Platform, Subscrip...

For $474 up front — or $12 a month — Porsche HQ will remotely switch on what it calls the intelligent range manager, an over-the-air software update that limits the maximum speed and tweaks the car’s navigation system to stretch how far it will travel on a single charge. The  what, in this case, isn’t as interesting as the  how. Taking a cue from Tesla, Porsche is finally treating its 5,000-pound computer like the SAS platform that it is. It’s selling a slightly brighter shade of g...
Kjell Gruner Michael Ramsay Karl Brauer Phil Dianni Morgan Stanley Ford Software

Your car is about to be a software platform, subscriptions and all

Your car is about to be a software platform, subscriptions and all | Updated on × The auto industry refines a new way to sell; it’s also coming up with new things to sell, including a range of features that have never been on a vehicle. Yes, the Porsche Taycan is flying out of dealerships. And yes, it charges faster than a knife fight in a phone booth. But you may not have heard much about the most vanguard feature on Stuttgarts newest electric whip. For $474 upfront — or $12 a month — ...
Kjell Gruner Porsche Taycan Michael Ramsay Karl Brauer Phil Dianni Morgan Stanley

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