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Ford Learns Lesson, Keeps Mach-E Launch As Smooth As Possible

Andrew Frick, Ford vice president of sales in the U.S. and Canada, said the automaker is emphasizing the need to get it right with the Mach-E because of the vehicle s importance. Each of our all-new vehicles is important to launch right and with great quality, but there is a certain level of special attention and excitement around Mustang Mach-E after customers have read the positive reviews and heard about the awards, he said in a statement. We re hearing from tech-forward customers and customers who hadn t considered an EV before how excited they are for Mach-E, so we need to make sure we get this right as we get ready to also launch the all-electric E-Transit and the all-electric F-150 later this year and next.

Rewards programs come with some loyal opposition

Rewards programs come with some loyal opposition
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Automakers look to electrify sales of EVs with cheaper models

Morgan Korn/ABC NewsBY: MORGAN KORN, ABC NEWS (NEW YORK) It’s the dilemma every automaker is frantically trying to solve: Convincing Americans to give up gas-powered cars for electric vehicles. The barriers are diverse. There’s range anxiety. A lack of nationwide chargers. Steep prices. A general bewilderedness of what an electric vehicle is and how it works. Tesla, of course, has dominated the burgeoning electric vehicle market since its curvy, high-tech Model S sedan launched in June 2012. Even with the introduction of EVs from European and from mainstream brands General Motors, Nissan, Audi, Jaguar, Audi, Hyundai Tesla continues to outsell the competition. In fact, four of the five bestselling EVs in the U.S. are Teslas.

From experiment to daily driver : Latest EVs offer good range at affordable prices

From experiment to daily driver : Latest EVs offer good range at affordable prices General Motors announced it will produce mostly electric cars by 2035 Replay Video UP NEXT It s the dilemma every automaker is frantically trying to solve: Convincing Americans to give up gas-powered cars for electric vehicles. The barriers are diverse. There s range anxiety. A lack of nationwide chargers. Steep prices. A general bewilderedness of what an electric vehicle is and how it works. Tesla, of course, has dominated the burgeoning electric vehicle market since its curvy, high-tech Model S sedan launched in June 2012. Even with the introduction of EVs from European and from mainstream brands General Motors, Nissan, Audi, Jaguar, Audi, Hyundai Tesla continues to outsell the competition. In fact, four of the five bestselling EVs in the U.S. are Teslas.

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