Which Teams Should You Involve in Customer Journey Mapping?
PHOTO: Don Ross III Effective customer journey maps arent the purview of only one department. Companies need to involve stakeholders and experts from the right departments in the process, executives agree. But which departments to involve is a matter for debate. Among the recommendations of what departments to include are: Marketing, Customer Support, UX "Proper journey mapping is key to success," said Joe Terrell, founder of Drifted. "In this way, you understand how your users think and kno...
Source: cmswire.com