Today, Travelodge, the UK s first budget hotel chain which currently operates over 580 hotels across the UK, Ireland and Spain, announces the appointment of Craig Bonnar as its new Chief Executive. Craig s understanding of the Group, his vast experience within the retail and hotel sector and his strong leadership skills are all assets to successfully lead the on-going transformation of Travelodge and to make it a world class business within its sector.
Craig has been serving as Travelodge s Interim Chief Executive since the start of this year and has been a member of the group operating board since his appointment as Chief Operating Officer (COO) in January 2017. During this time, he has made a significant contribution to the running of the company and its financial and operational performance.
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The first swift store will open in a former Iceland unit in Longbenton, Newcastle.
At 1,700 square feet it is far smaller than most Iceland stores which are about 5,000 square feet.
However, Swift stores will sell around 3,000 items, from ready meals and frozen foods to food on-the-go and fresh foods.
The layout promises to break down traditional divides between frozen and chilled food, the retailer said.
Iceland is launching a new convenience store chain, Swift, with the first shop opening tomorrow (Image: Twitter/@icelandrichard/GETTY )
A spokesperson for Iceland said that the store’s concept is “entirely new” and it is “designed to provide a simple, easy-to-shop food store with the watchwords: fresh, fast, local”.