GUEST ARTICLE: What does defensible innovation look like in the food & beverage industry?
GUEST ARTICLE: What does defensible innovation look like in the food & beverage industry? “There’s no such thing as defensible innovation in food,” a jaded marketer muttered near me at a very long, two-day innovation off-site years ago. If you look at the average line extension from a public food or beverage company, this opinion makes total sense. The vast majority of legacy brand product launches are new flavors or formats (drinkable yogurt). If Brand A launc...
Source: foodnavigator-usa.com