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The British Fashion Council (BFC) announces today that Clearpay will become the Principal Partner of London Fashion Week, starting from February 2021. This new two-year partnership will champion British fashion, support the UK retail industry and give consumers more access to the designers and brands they love. Known for its exceptional creative talent, from young designers to global luxury brands, London Fashion Week will work with Clearpay, a leader in responsible “Buy Now, Pay Later” payments known as Afterpay outside of the UK, to enable growth for the British fashion industry.
While the retail industry and consumers have been greatly impacted by the global pandemic, consumers have consistently shown strong support for local and small businesses in their communities which has been so critical during these challenging times. Specifically in 2021, Cleapay will partner with the BFC to integrate inclusive shoppable moments and dynamic interactive concepts – b