They all founded a boutique business that they wholly own.
We spoke with the founders of these three diverse brands to get to know their businesses. Our goal was to learn what’s important to them and to explore what steps they’re taking to build their real estate legacy.
Leveraging their own brand equity through true ownership
Each of these founders has built a mindful and concerted brand that reflects who they are and who they serve. It’s critical to each of them that the personal brand they built does not get lost or overshadowed.
Tiffany Pantozzi is the founder of Align Real Estate in Orlando, Florida. With a strong background in the sports and entertainment industry, Pantozzi has her niche locked in. She was thrilled to learn that Side handles all backend business operations while giving her full control of her brand, instead of requiring her to conform to someone else’s brand standards.