By IANSlife Features
New Delhi, Feb 15 (IANSlife) I am 47-years-old and have worked in fashion for over 25 years; earning every smile line on my face and those extra few kilos around my mid area. Unfortunately, the industry I work in writes off every woman over the age of 45. Of course, we all know the reason, it s because fashion sees the youth as the future of the industry, it is where the growth is. But what about the now?
A recent study by the International Longevity Centore (ILC) found that those over the age of 50-years account for over 50 per cent of the spending in fashion the fact is mature women have more purchasing power and today are also in better shape than ever they become an easy target for fashion. Yet they are ignored. Brands are so occupied with pleasing millennials and Gen Z-ers, they forget to make styles that work for today s 40 plus woman.
2021 may have started on a very anxious note for most people in fashion, but for designer Sabyasachi Mukherjee it seems this year is going to be a turning point.Last week came the news that Aditya Birla Fashion and Retail Limited has bought 51 .
Sabyasachi: The Tiger of Indian Fashion
By
Sujata Assomull ( IANS) |
Published on
Sat, Jan 30 2021 10:57 IST |
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Sabyasachi: The Tiger of Indian Fashion (IANSlife). Image Source: IANS News
New Delhi, Jan 30 : Indian retail giant Aditya Birla Fashion and Retail Limited acquired a 51 per cent stake in Sabyasachi brand for Rs 398 crore. Just over two decades old, this label s life has been full of milestone moments, this investment could position Sabyasachi as India s first global fashion house.
2020 was an unusually quiet year for fashion label Sabyasachi. It started with a bang, as he unveiled a 65-piece Haute Joaillerie (high jewellery) collection at New York s Bergdorf Goodman, considered one of the finest stores in the world. Hot on the heels of this launch came the news that the designer label had been chosen for a collaboration with global fast fashion brand H&M, for a limited edition collection called Wanderlust which was to include a sari, plac
INDIA New England News
By Sujata Assomull
New Delhi–Over the past few months people have been asking the question why does fashion matter? Fashion matters for many reasons but at the heart of it, it is because fashion stands for something. What you wear speaks of who you are, especially if you are in the public eye, this becomes amplified.
Outfits worn by the First Lady on the day of the inauguration often end up in museums, becoming pieces of historic significance. Who can forget Jackie Kennedy’s Oleg Cassini blue suit with a matching pillbox hat or the yellow Isabel Toledo dress with olive green J Crew gloves that Michelle Obama wore. (Melania Trump’s “flaunt your labels” style of dressing serves as an example of how a lady should not dress, whether in the public eye or not). A First Lady’s inauguration outfit sets the tone for what the White House will stand for during her tenure. The designer, the colour and the footwear, all of it matters.
A triumph for America, and a triumph for fashion
By
Sujata Assomull ( IANS) |
Published on
Thu, Jan 21 2021 14:51 IST |
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New Delhi, Jan 21 : Over the past few months people have been asking the question why does fashion matter? Fashion matters for many reasons-but at the heart of it, it is because fashion stands for something. What you wear speaks of who you are, especially if you are in the public eye, this becomes amplified.
Outfits worn by the First Lady on the day of the inauguration often end up in museums, becoming pieces of historic significance. Who can forget Jackie Kennedy s Oleg Cassini blue suit with a matching pillbox hat or the yellow Isabel Toledo dress with olive green J Crew gloves that Michelle Obama wore. (Melania Trump s flaunt your labels style of dressing serves as an example of how a lady should not dress, whether in the public eye or not). A First Lady s inauguration outfit sets the tone for what the White House will stand