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Barbie's world: Why the story and marketing of 'Barbie' matters

Greta Gerwig breathes life into the iconic Barbie doll with her upcoming film Barbie, premiering in theaters on July 21. Starring Margot Robbie as Barbie and Ryan Gosling as Ken, the movie has been gaining attention for its strong marketing campaign, which includes partnerships with Airbnb; Crocs; Burger King; and many other food, clothing, accessory, furniture and household
United States Kiki Volkert Ruth Handler Sheri Lambert Dustin Kidd Greta Gerwig
Source: temple.edu

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