Sign Franchise Review 2021
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One of the biggest themes of this year’s Print Franchise Review and this Sign Franchise Review is that the division between the two types of franchises is starting to blur. The commercial print franchises have been expanding into wide format and display graphics, and even, in some cases, traditional manufactured signage, such as channel letters, monuments and other non-printed signs. This is not a new trend, and in fact parallels what we have been seeing in the general printing industry for the better part of the past decade. On the other side of the admittedly narrowing divide, the sign franchises have also been adding commercial print services, either by installing equipment in-house, via brokering, or by acquiring commercial printers and rolling them into the franchise brand. This also is not a new phenomenon, and some franchises have long offered commercial