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Audemars Piguet s New C E O Wasn t an Obvious Choice

Watch Brands Borrow Some of Music s Cool - The New York Times

Audemars Piguet, Richard Mille and Hublot are among the makers mining connections with performers for the social media boost and appeal to young consumers.

CEO François-Henry Bennahmias on his 29-year journey with Audemars Piguet ahead of his retirement

The head of the Swiss watchmaker discusses his passion for timepieces, the importance of building a relationship with the people you work with, and why the maison is no longer ruled by gender when it comes to watch design.

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