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Apple managers were conflicted over App Store ads before launch - iPhone Discussions on AppleInsider Forums

Internal Apple emails surfaced in the Epic Games v. Apple trial show some of the company debate surrounding Search Ads on the App Store, including how it could be at odds with Apples public messaging. Credit: AppleCredit: Apple The discussion, which took place in February 2015, was between Apple engineer David Neumann and Fraud Engineering Algorithms and Risk head Eric Friedman. They took place more than a year before Apple actually rolled out search ads in 2016. The debate...
Eric Friedman Tim Cook David Neumann Epic Games App Store Internal Apple

Apple debated whether or not to bring ads to the App Store back in 2015

Apple had an internal debate if it should bring ads to the App Store. The internal emails were released as part of the Epic v. Apple trial. Apple struggled over the idea to bring ads to the App Store. As reported by 9to5Mac, internal emails released as part of the Epic v. Apple trial show that the company struggled with the idea of bringing advertisements to the App Store as far back as 2015. Apples internal discussion about adding Search Ads to the App Store appear to have began around Februar...
Eric Friedman David Neumann App Store Search Ads Fraud Engineering Algorithms Flight Pilot Simulator
Source: imore.com

Apple Originally Feared App Store Ads Would Damage Its Image

Apple Originally Feared App Store Ads Would Damage Its Image May 5, 2021 12:47 GMT      Apple eventually brought ads to the App Store in 2016 Nobody likes ads, and every time they’re implemented in a product that has until that point been offered free of charge, clean, and with zero restrictions, the decision is rather controversial and always received with mixed reactions by the community. This was Apple’s main concern when the company started looking into bringing ads to the App Sto...
Eric Friedman App Store Search Ads App Store Fraud Engineering Algorithms Store Search Ads எரிக் ப்ரைட்மேன்

Epic Games care only about itself - to accept Apple's "special agreement" -

There has been a long-running battle between Epic Games (Fortnite makers) and Apple over Apple’s policy of 30% commission. This means that apps on the Apple App store will pay a 30% commission for every revenue-generating transaction. The 30% commission will be payable if the total sale of the seller exceeds $1 million. However, if it is less than $1 million, then the commission rate will be 15%. Since Epic Games sale is well over a million dollars, it will have to pay 30% commission. For thi...
Tim Sweeney Eddy Cue Eric Friedman Matt Fischer Mark Grimm Scott Forstall

Apple's iPad and iPhone users must be on high alert now as major fleeceware scam apps in the VPN category have been detected on the App Store / Digital Information World

Apple has always had the go big or go home type of scenario for each of its things, no matter how small they are. The company released its financial results for the first quarter of 2021 and the tech giant is seemingly doing even better than it did last year with its earnings. The launch of the iPhone 12 was a big hit for the company, and even with them postponing the supply of iPads all across the stores due to a global chip shortage. It didn’t seem to affect the company’s business as with...
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Apple is going to court with Fortnite, and it could forever change how apps work

Apple is going to court with ‘Fortnite,’ and it could forever change how apps work Reed Albergotti Replay Video UP NEXT Apple is set to take the stand Monday in a landmark trial that could alter the business model of the country’s most valuable company and serve as a catalyst for new antitrust laws. Apple is being sued by Epic, the maker of the popular video game “Fortnite,” for allegedly using its control of its mobile operating system to stymie competition. App...
United States Yvonne Gonzalez Rogers Andrew Harrer Bloomberg Eddy Cue Craig Federighi Eric Friedman
Source: msn.com

Apple Executive Says App Store Fraud Checks Are Like 'Bringing Butter Knife in Gunfight'

Posted by Sanuj Bhatia on Apr 09, 2021 in Apple Store, News A senior Apple executive has claimed that Apple’s App Store fraud checks are of no use, and are like ‘bringing a butter knife to a gunfight.’ Recently, internal documents of the Epic Games’ lawsuit on Apple were leaked. In the documents, senior Apple executive of the company’s Fraud Engineering Algorithms and Risk department Eric Friedman was cited for the two damning quotes about Apple. Financial Times has released a report...
United States Eric Friedman Tim Cook Epic Games Risk Department Eric Friedman Apple App

Apple Developer: App Store Security Is Like Bringing 'Plastic Butter Knife to a Gunfight'

9 Apr 2021 According to recently released legal documents, a senior Apple engineer compared the company’s App Store defenses against malicious actors to be like “bringing a plastic butter knight to a gunfight.” The senior employee also described the company’s review process for new apps as “more like the pretty lady who greets you… at the Hawaiian airport than the drug-sniffing dog.” The  Financial Timesreports that as part of a recent lawsuit between Fortnite developer Epic...
United States Eric Friedman Kosta Eleftheriou Epic Games Epic Games Inc Apple App

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