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CWC 23 s silver lining: Ad revenue sees over Rs 3000 cr boost

Industry estimates anticipate at least 25% higher ad spends than the 2019 World Cup.

Santosh kumarAshish bhasinRahul satoskarRohit chopraSwiggy instamartBhasin consulting groupMutual fundCricket world cupHavas media indiaHavas playWorld cupEssencemediacom indiaFree commercial timeRoyal challengersIcc cricket world cupIcc world cup

In-depth: Does the new TV news pecking order reflect in ad rates?

Despite the resumption of ratings, news channels are struggling to get a better deal from advertisers. What are the roadblocks for the genre? BestMediaInfo.com finds out

Maruti srivastavaShashank srivastavaRajiv dubeyShashi sinhaBestmediainfo bureauKumari delhiMediabrands indiaAaj takExecutive directorMaruti suzuki indiaFree commercial timeCost per rating pointNew tv news orderCd ratesNews televisionEws tv ad rates

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